Skip to content
✅ 1. Initial Client Onboarding & Understanding
- Understand client’s business goals (traffic, leads, sales, branding)
- Identify target audience and geographical focus
- Understand their past SEO efforts (if any)
- Collect access to:
- Website CMS (WordPress, Shopify, etc.)
- Google Search Console (GSC)
- Google Analytics (GA4)
- Hosting/FTP access (if technical changes needed)
- Google Tag Manager (if used)
- Google Business Profile (for local SEO)
✅ 2. SEO Audit (Technical + On-Page + Off-Page)
🔍 Technical Audit
- Crawl the site using Screaming Frog / Sitebulb
- Check:
- Indexing issues
- Broken links
- Redirect chains
- HTTPS status
- Core Web Vitals
- XML Sitemap and Robots.txt
- Mobile-friendliness
- Canonical tags
- Structured data/schema
📝 On-Page Audit
- Title tags & meta descriptions
- Heading structure
- Content quality & keyword placement
- URL structure
- Internal linking
- Image alt texts
🔗 Off-Page Audit
- Backlink profile (using Ahrefs/SEMrush)
- Toxic links
- Referring domains
- Anchor text profile
✅ 3. Keyword Research & Competitor Analysis
- Use tools like Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner
- Find:
- High-volume, low-competition keywords
- Long-tail keywords
- Local keywords (if applicable)
- Analyze top 5 competitors for:
- Top-performing pages
- Keywords they rank for
- Backlink sources
✅ 4. Define SEO Strategy & Roadmap
- Create a clear SEO roadmap (30–60–90 day plan)
- Prioritize:
- Quick wins (title/meta fixes, content updates)
- Long-term gains (content plan, link building)
- Technical fixes
- Set KPIs (organic traffic, leads, keyword rankings)
✅ 5. Technical Fixes & Foundation Setup
- Fix all technical SEO errors
- Set up proper schema (Organization, Article, Product, Breadcrumb, etc.)
- Improve site speed (optimize images, enable caching)
- Optimize mobile responsiveness
- Ensure secure HTTPS
- Submit XML sitemap in GSC
✅ 6. On-Page SEO Optimization
- Create/update SEO-friendly title tags & meta descriptions
- Improve content using primary and semantic keywords
- Use proper heading structure (H1 → H2 → H3)
- Optimize images with alt text and file names
- Add internal links to important pages
- Remove thin/duplicate content
✅ 7. Content Strategy & Execution
- Plan blog topics based on keyword research
- Create pillar content and cluster articles
- Use tools like Frase, Surfer SEO to optimize for NLP
- Focus on E-E-A-T principles
✅ 8. Local SEO (if applicable)
- Optimize Google Business Profile
- Build local citations (Yelp, JustDial, Sulekha, etc.)
- Get client reviews
- Add NAP details consistently across the site and listings
- Create local landing pages (City/Area-specific)
✅ 9. Link Building Strategy
- Build backlinks through:
- Guest posting
- HARO responses
- Broken link building
- Industry directories
- Influencer outreach
- Monitor toxic links and disavow if necessary
✅ 10. Monthly Reporting & Client Communication
- Send a detailed SEO report including:
- Organic traffic growth (GA4)
- Keyword rankings
- Backlink progress
- Completed tasks
- Next month’s plan
- Use tools like Google Looker Studio or SEMrush Reports
- Keep client updated on progress, changes, and strategy
✅ Bonus: Set Expectations
- SEO is a long-term game (3–6 months for visible growth)
- Results depend on industry competitiveness, domain age, current state of SEO
- Focus on transparency and education to build trust
